Logos are symbols or creative designs adopted by an organization for its unique identification.
Logos are critical branding tools, they make brands identifiable and unique. A logo is the face of your business, a memorable one can create easy recognition for your brand, establish your credibility, and help you stand out in the marketplace.
For real estate, the importance of a logo is crucial whether you are launching a new brand or making an attempt at rebranding. Real estate deals with lifetime investments therefore people always lookout for the most capable agent to put their trust in. Your real estate logo helps to create awareness and recognition for your brand and also helps you stand out from other real estate agents.
And then the question arises, what makes a great real estate logo design?
If you want to create a great real estate logo design, there are a few things to keep in mind:
- Timeless design
- Conveys the right mood
- SIMPLICITY :
There is beauty, class, and elegance in simplicity. If you have taken out time to notice real estate logos used by famous brands, they are all simple. Mainly because a simple logo is easier to use and recognize.
A great real estate logo should be memorable so that your customers can easily recognize your brand wherever they come across it. A real estate logo should leave a lasting impression and stick in the minds of your customers hereby making your brand differ from every other real estate agents in their area.
- TIMELESS DESIGN:
A great real estate logo uses a timeless design that retains relevance.
- CONVEYS THE RIGHT MOOD:
Your logo should perfectly interpret what you specialize in. For example, if you specialize in selling luxury homes, your logo should tend more towards elegance and luxe.
Finally, all elements in your logo should be balanced. Balance is an important factor in any venture.
Diving into the logo design, you may be clueless or unsure of where to begin. An understanding of the four major types of logo designs is a smart start!
The four types of logo designs are;
- Wordmark logo design
- Lettermark logo design
- Brandmark logo design
- Iconic logo design
- WORDMARK LOGO DESIGN:
Wordmark works best for companies whose names describe what they do. It is most effective for companies focused on building name recognition. It does not involve graphic elements.
- LETTERMARK LOGO DESIGN:
Like Wordmark, Lettermark is entirely text but relies on initials rather than the entire name to represent the brand. Lettermark can be a simple monogram or anagram. CNN is an example of a Lettermark logo.
- BRANDMARK LOGO DESIGN:
Unlike Wordmark and Lettermark, Brandmark does not make use of text alone, a Brandmark logo uses a strong graphic, often abstract to focus on the product or services rendered by the agency. A Brandmark works well if you need an emblem for your brand.
- ICONIC LOGO DESIGN:
Iconic logos are also known as combination logos. It is a merge of Brandmark symbol and a Wordmark. This is very effective in communicating what a company does and what it stands for.
If you try to recall any of your favourite brands, the image that will come up in your head will either be the brand logo itself or it color or font. And these two elements, color and font along with design and symbol go a long way in any business logo including real estate logo design.
Let's talk about logo elements and how you can get them right.
- Icons and symbols
- Design style
- ICONS AND SYMBOLS:
Icons and symbols are a very important aspect of any logo design, they constitute the major portion of logo design. Some logos can even comprise exclusively of icons and symbols without any business name attached. Always keep in mind, your logo has to appeal to your target market, represent your brand well. Your logo should be flexible. Flexible in the sense that it can be applied to different branding media.
Logos that does not carry icons or symbols are called Wordmarks. Using a typography-based design or wordmark design, you should ensure you understand clearly what the fonts, styles, and typefaces mean so as to select the perfect combination for your brand personality.
Color is a very important element as it either attracts or repels. It can make or mar a brand. Color is a strong personality that attaches itself to people's remembrance. So it is important that as much as you want to make your logo design attractive, you also make use of the right color blend that best describes or represents your brand.
- DESIGN STYLES:
Logo design types can be abstract, minimal, classic,3D, mosaic, and so on. All design styles are unique so you choose what best portrays your brand in a unique way.